Polish Readership Survey guarantees the only, independent and objective standard for national readership surveys of the press, conducted according to the best global standards.
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Polish Readership Survey Ltd. was created in the fall of 1997 at the initiative of press publishers whose aim was to formulate a universally recognized standard for readership surveys and to ensure the credibility of collected data.

The company's mission is to guarantee complete objectivity, independence and compliance with the highest international standards for readership surveys in Poland.

The success of the PBC research project is guaranteed by a well formulated, stable research standard, valued by publishers, media houses and advertising agencies. This instrument paves the way for professional media planning and the creation of a growth strategy for specific press titles.