Currently the project consists of the following elements:

- standard readership survey conducted with a sample of 48,000 respondents per year and covering approximately 200 press titles;
- the Target Group Index (TGI) consumer study. 

The Research Methodology has been prepared by the PBC Team of Experts on the basis of international standards developed by National Readership Survey in Great Britain, EMNID Institut GmbH in Germany and Centre d'Etudes des Supports de Publicite in France. The experience of Poland's publishers and of SMG/ KRC Millward Brown research institute greatly contributed to the final shape of methodology adopted by PBC. 

In December 2005 the population whose readership behaviour was the object of the study amounted to 30,136,052 individuals. Due to the sample size (48,000 respondents per year – approximately 4,000 interviews every month) the study allows for advanced readership analyses in selected populations: chosen macro-regions or cities of any size.

The sample is designed to be representative of the adult population aged 15-75. The sampling frame for the selection of addresses is the PESEL system. 

Having introduced changes in sampling (by replacing mixed sample with random sample) we currently have the best sample for media research in Europe.

The first visit is a face-to-face interview concerning press readership. The questionnaire also contains questions about interests in topics in the press as well as questions about demographic data. A computer is used during an interview. The technique applied – CAPI (Computer Assisted Personal Interview) helps to rule out both interviewer errors and mistakes in inserting data into the database. Having completed the interview, the interviewer leaves a TGI questionnaire (concerning consumption of goods and services) for respondents to complete on their own. It is then collected after a few days (second visit).

Only individuals whose names were drawn may answer the questions. The interviewers do their utmost to conduct interviews with the selected individuals. In some cases they need to approach an indicated household several times at different times of day before they are able to make an appointment.

Questions about readership with visual aids – mastheads displayed on a screen. This type of displaying mastheads has proved, after a series of pilot studies, to be the most reliable. The mastheads appear in random order.

Particular attention was paid to the quality of interviewer network – indispensable in conducting nationwide continuous quantitative research. The network chosen – SMG/KRC Millward Brown Company is organized in 25 coordination centres, evenly distributed all around Poland. Coordinators manage competent and professional teams of 10-20 interviewers, depending on the centre size. Their work is subject to systematic elaborate field and laboratory control. This approach has allowed to rule out unreliable people and consequently to build a stable team of professional interviewers willing to constantly improve their skills and qualifications.

In order to guarantee the accuracy of the data, PBC also regularly monitors the research by commissioning specialised organisations to conduct audits. It is done in two ways: by phone among the respondents who gave their phone numbers during interviews or face-to-face when a phone number is unknown or when an interview has not been conducted.