Our partners
Związek Kontroli Dystrybucji Prasy (Polish Audit Bureau of Circulation)
The owner of PBC – an organization associating publishers, advertisers, distributors and online publishers.
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ZKDP was established in June 1994. Data collected and verified by ZKDP are used in may different ways. Their main objective, however, is to determine in an unbiased way the position of particular tiles on the market and to help advertisers plan their campaigns. Apart from readership estimates, ZKDP's data are an essential source of information, which advertisers use while making decisions concerning their advertising campaigns.
More information: www.zkdp.pl
Izba Wydawców Prasy (Polish Chamber of Press Publishers)
An organization associating publishers of national/regional dailies and magazines, established in 1996. Since the beginning the Chamber experts have represented publishers before the authorities, participated in crucial parliamentary committee sittings, met cabinet ministers and officials. The Chamber provides support for the publishers through trainings, legal advice and expert analyses concerning taxation. Moreover, it actively promotes press readership.
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IWP cooperates with Polish Chamber of Printing (Polska Izba Druku) and Polish Chamber of Books (Polska Izba Książki) and belongs to two international newspaper associations – WAN (World Association of Newspapers) and magazine publishers – FIPP (International Federation of Periodical Press) as well as to ENPA (European Newspaper Publishers Association) and FAEP (European Federation of Magazine Publishers).
Polish Chamber of Press Publishers is an independent organization, open to any press publishers who meet the requirements for being allocated an ISSN symbol.
More information: www.izbaprasy.pl
Stowarzyszenie Komunikacji Marketingowej SAR (SAR Marketing Communication Association)
SAR currently associates 73 entities – 36 advertising agencies, 3 interactive agencies, 19 brand design agencies and 15 media houses. It actively promotes effective marketing communication and supports advertising in Poland.
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SAR was established in 1997. Two years later it joined Advertising Agencies Association (EAAA), currently a Brussels-based organization called European Association of Communications Agencies (EACA). It is a Polish representative of an international advertising festival Cannes Lions and of a media platform Shots. SAR cooperates with international advertising associations, i.e. EACA, IPA, ADC*E.
More information: www.sar.org.pl
Instytut SMG/KRC Millward Brown Company
The executor of PBC Survey – an international research institute, whose areas of expertise are the research of advertising message impact, brand equity, advanced qualitative research and media research.
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The largest marketing research agency in Poland has its research laboratories in major cities and has developed an all-Poland interviewer network consisting of over 1,500 employees.
Apart from having solid academic background, the company experts have completed numerous trainings in market and public opinion research methodology. Professional interviewers receive continuous training, and their performance is subject to rigorous scrutiny. The company applies ethical principles developed by European Society for Opinion and Marketing Research (ESOMAR). In their work SMG/KRC combines highest research standards based on reliable market research techniques with the latest developments of psychology, sociology and economics.
More information: www.millwardbrown.com/sites/poland/
Biuro Badań Społecznych (Social Research Agency)
Controls PBC Surveys by conducting face-to-face interviews.
BBS carries out research and development projects in sociology, pedagogy and psychology. Their area of expertise is complex academic studies, both on local and national level in various environments and institutions.
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BBS cooperates with a group of experts able to develop complex research projects and conduct particularly difficult in-depth interviews (IDI). They can effectively moderate focus groups, carry out surveys and questionnaires and also supervise interviewers. BBS has developed their own experienced interviewer network (approximately 400 interviewers), which enables them to undertake any research project.
More information: www.bbs.waw.pl
